What Retail and Brand Executives Need to Know About Customer Data for the 2021 Holiday Season | Company
REDWOOD CITY, Calif .– (BUSINESS WIRE) – August 9, 2021–
Reltio, an award-winning provider of the first native cloud Master data management (MDM) The SaaS platform used by businesses around the world to succeed in the digital economy, will host Ventana Research Customer Experience (CX) expert Keith Dawson for a discussion on how retailers and brands can position themselves for a profitable holiday shopping season by turning to data to understand and engage shoppers across all channels. The presentation is designed for retail and CPG executives in sales, marketing and customer service roles. as well as the e-commerce, data, digital experience and other technical teams that go along with these functions. Register now here.
Key points
- “Go Black Friday Green: Using CX to Boost Retail Vacations” will take place Thursday, August 12, 2021 at 9:00 a.m. PT / 12:00 p.m. ET.
- Ventana Research CX Expert, Keith dawson, will explain how to create comprehensive and data-rich customer profiles for a successful 2021 holiday season.
- Attendees receive a copy of Forrester’s “2021 Vacation Planning Guide: Lessons for 2020 to Develop Long-Term Customer Engagement and Loyalty”.
- Register now now for this free webinar.
Keith Dawson, Vice President and Chief Research Officer of Ventana Research, will discuss how retailers and consumer packaged goods (CPGs) companies selling direct to customer (DTC) should use data to increase brand loyalty and customers before the 2021 holiday season.
Knowing and genuinely understanding the customer is essential to the success of these strategies. And unified, reliable data delivered in real time to any point of interaction and any downstream application is needed to get this information.
Keith will explain how comprehensive, data-rich customer profiles can be used to:
- Acquire and retain customers.
- Engage customers in the channel of their choice.
- Personalize the experiences.
- Segment and retarget effectively.
- Increase lifetime value.
Reltio’s clients include prestigious internationals luxury consumer brands in fashion, retail and personal care, major travel and hospitality brands, global pharmaceutical and life science companies, and market leaders in healthcare, financial services and technology .
Forrester 2021 Vacation Planning Guide
A copy of Forrester’s recent report, “The 2021 Vacation Planning Guide: 2020 Lessons to Develop Long-Term Customer Engagement and Loyalty” will be sent to all webinar attendees. The guide provides retailers and brands with lessons from the COVID Christmas. Topics include marketing, customer service, order fulfillment, and cybersecurity.
Quote
Keith Dawson, Vice President and Chief Research Officer, Ventana Research: “Retailers understand that the customer experience is a competitive differentiator, and DTC brands are improving. The challenge, and the opportunity, is to unlock even more value by using this data earlier in the holiday season and, most importantly, through Black Friday, Cyber Monday and beyond to build relationships. sustainable. I can’t wait to share ideas to help retailers and brands plan the vacations.
Chas Kielt, Program Director, Client and Content Marketing, Reltio: “Data enables omnichannel connected customer experiences. Reltio’s customers include luxury brands that sell through retail channels, company-owned stores and online in a direct-to-consumer model. Our customers also include some of those retailers who put customer knowledge in the hands of salespeople to deliver personalized service and fuel customer data platforms for precise segmentation, marketing execution and campaign management. They all use Reltio Connected Customer 360 to unify data, make it reliable, and deliver it in real time to where it’s needed.
About Reltio
Reltio revolutionized the master data management (MDM) software market by launching the first cloud-native MDM software-as-a-service (SaaS) platform almost ten years ago. the Reltio connected data platform is a proven multi-tenant, multi-domain MDM platform that masters all types of data in real time and at scale. Customers benefit from agility, scalability, simplicity, security and performance unmatched by Reltio’s competitors.
Reltio Connected Data Platform features a single big data architecture to manage massive volumes of data in real time for operational, analytical and data science use cases, an API-based SaaS business model for rapid setup and reactive data management, and Connected graphics technology to discover relationships. To learn more, visit www.reltio.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20210809005101/en/
CONTACT: Chas Kielt
Program Director, Corporate Communications | Customer and content marketing
Reltio
+1 855-360-DATA x360
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: SOFTWARE ONLINE COMMERCE INTERNET PROFESSIONAL SERVICES DATA MANAGEMENT TECHNOLOGY SECURITY RETAIL MARKETING ADVERTISING COMMUNICATION CONSULTING
SOURCE: Reltio
Copyright Business Wire 2021.
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Copyright Business Wire 2021.
