The Rootsy store blooms downtown | Business premises
It didn’t take long for Sierra Sallah to come up with the name of the new store she brought to downtown Roanoke.
Sallah, a native of the Roanoke Valley, has always felt proud of her roots in southwestern Virginia. And she knew she wanted to help showcase the talent and culture that makes the region special.
“I love this area,” she said, adding that she envisions her shop as a place that “celebrates and appreciates this area and what it has to offer and the local people here.”
“I’m just excited about this area,” she added. “I think we need more of that.”
southwestern nativea mix of jewellery, accessories and clothing, was born.
The boutique celebrated its grand opening in March after moving into a storefront in the Arts and craftsa market specialized in offering unique and handmade products.
The chance to reach Church Avenue Market was too good to pass up, Sallah said. Her store started last year as an online store with a jewelry line curated by her.
People also read…
But the idea of a showcase was already running through his head. The Crafteria offered integrated pedestrian circulation in a growing part of downtown, as well as a chance to be alongside other entrepreneurs and creators, she said.
“The makers here, each of them has a different story about their parts and it’s so interesting,” Sallah said. “I really appreciate that.”
The small storefront also offered him the opportunity to partner with local designers and store their work.
She currently features handmade joinery pieces from Whitt Sign Co.earrings shaped by simply restored and clothes of Wild Thread Co.who also has her own shop in Smith Mountain Lake.
Sallah described the boutique’s vibe as a modern, minimalist bohemian aesthetic. She gravitates towards clean lines and neutral palates punctuated with statement pieces.
Offering both affordable and high-quality items is one of the store’s guiding principles, Sallah added. She checks every selection and offers a one-year warranty on everything she sells.
Southwest Native, located at 16 W. Church Ave. SW, is open 10 a.m. to 5 p.m. Monday through Saturday and 11 a.m. to 4 p.m. Sunday. The online store’s jewelry line is also available at shopsouthwestnative.com.
Roanoke Liquor Shop Changes Friendly Hands
For longtime friends Philip Hatter and Jayson Anuszkiewicz, Mr. Bill’s Wine Cellara community staple, has been part of countless memories – from vacations to game nights to family gatherings.
Hatter, a Roanoke native, lived just four doors down from the famous wine and beer store when it opened on Brambleton Avenue more than a decade ago.
Anuszkiewicz, a Michigan transplant lured here by a job at Roanoke Fire-EMS, where he’s now a lieutenant, turned to the friendly local shop as he immersed himself in home brewing and expanded his knowledge of wine.
So when the two learned that Mr. Bill, aka Bill Phillips, was ready to retire and hoped to pass his store on to new owners, it seemed natural to them.
“We knew the business,” Hatter said, adding that the duo, whose families have been friends for years, wanted to continue the legacy of joyful gatherings and community bonds created by Phillips.
“You know, wine and beer, when people buy those things, it’s usually for some sort of celebratory event,” he said. “We want to be a place that fosters those gatherings, whether it’s a group of friends around the grill on a Tuesday night or a graduation or a wedding.”
“Our goal, really, is to help people celebrate the good life, basically,” he said. “That’s what we want to do.”
The sale, which took effect March 2, was a homecoming for Hatter, who previously worked in coffee and for the past five years served as a roastery manager in Knoxville, Tennessee, bolstering its experience in product testing and sourcing.
His family is now back in Star City. Hatter plans to work full-time in the store. Anuszkiewicz will dedicate time to both the store and his work with firefighters. Phillips is consulting with the new team and said in an online announcement that he was excited about this new chapter for the business he started in 2010.
Anuszkiewicz still remembers one of his first visits to Mr. Bill. He asked if they had ever stocked a hard-to-find beer from his home country. Phillips tracked it down and got it for him.
This type of dedication and service is something he wants to continue. “It’s a good legacy,” Anuszkiewicz said. “…We are here for the people. We are here for people who want to celebrate.
The new owners plan to relaunch the shop’s weekly tastings, after a long pandemic-enforced hiatus, with the first event booked for late April. Other gatherings, including meetings with wine and beer makers, are also in the works.
Mr. Bill’s, which occupies a storefront of approximately 1,000 square feet, offers wines from a range of growing regions and price points. Craft beers, ciders and meads also round out the shelves.
The store, located at 2825 Brambleton Ave. SW in Roanoke, is open 10 a.m. to 7 p.m. Monday through Saturday.
Orange Avenue’s car detailing activity is diversifying
A revival is in the works for a busy car wash site which was abruptly closed by Mother Nature last year when heavy rain caused a small landslide.
Southern Classic Car Washwhich has operated on Orange Avenue for more than 25 years, has been dormant since January 2021 after a steep incline right next to its building suffered partial collapse amid saturated rain throughout the day.
The slide, which took place overnight and caused no injuries, crushed the back of the building and totally destroyed it.
The owners, who at the time had recently sold another location in Christiansburg, explored reconstruction but ultimately decided to put the 1.5 acre property up for sale.
The site is now under new ownership and is set to become home to a new high-end car wash due to open in early 2023.
Express road racerwhich opened its first location in Lynchburg last year, offers a range of services, including subscriptions, that have proven popular with customers, chief executive Daniel Cyrus said.
“Our primary focus, always, is customer service,” Cyrus said. “It starts with the technology put into the car wash itself and ultimately really ends with our people. That’s what’s really important to us. We want you to drive in the field and you are greeted with a smile.
The high-tech facility is an automated car wash, but plans to employ around 12-15 attendants to help people.
The sale of the site, located on a high traffic corridor at 950 Orange Ave. NE, was finalized in January for $875,000. The real estate firm Cushman & Wakefield | Thalhimer represented Road Runner Express in the matter.
Road Runner was the property’s second buyer. The site was first sold to another group last year, who then sold it to the new car wash.
This will be the company’s first move into the Roanoke market, but it hopes to continue to expand in the area.
The Orange Avenue project is currently navigating through the permitting and site plan approval process. Its applications require embankment stabilization work, a retaining wall, and a new layout that will bring the car wash closer to the road and away from the backslope.
Once the plans are given the go-ahead, Road Runner plans to begin razing the old building and continue construction. Cyrus said the group hopes to open early next year.
The new car wash building is expected to span approximately 5,200 square feet. The site will also offer vacuum stations with car detailing tools for those who want to spruce up their car’s interior and exterior.
Contact business reporter Alicia Petska at [email protected]