The Roost’s latest opening reflects Tampa’s new vitality – SURFACE
Opening Shot is a column that takes a look inside new hotels, restaurants, bars and boutiques with dreamy interiors.
Location: Tampa, Florida
Designate: Method Co. and Morris Adjmi Architects
On offer: Adorning the lower levels of Asher’s immaculate new residential tower in Tampa’s Water Street neighborhood is the latest outpost of extended-stay brand Roost, Method Co.’s upscale concept whose blend distinct apartment-style living and boutique-hotel vibe has proven itself in Philadelphia and Cleveland. (Locations in Baltimore, Charleston and Detroit are coming.) The formula works just as well on the Gulf Coast, but with a bit more sun and high-octane neighbors like the new Edition Hotel. Method Co’s range of lifestyle programs make Roost an ideal complement to Water Street, whose wellness-focused vision by landscape architects Reed Hilderbrand and urban planners Elkus Manfredi Architects has become the first WELL pre-certified neighborhood in the world.
A cozy atmosphere reigns in the lobby and other common areas thanks to walnut accents, regional foliage, and ambient glazed roku lighting designed by FurnitureWorks, the studio led by designers Morris Adjmi and Aaron Poritz. They also imagined remarkable furniture, from the sumptuous 70s-inspired leather banquette winding through the lobby to custom pieces inspired by Clara Poset, Luis Barragán, Pierre Chapo and Roger Capron. A mix of cultural influences have helped shape the hotel’s eclectic personality, such as surreal artwork by Salvador Dalí and Massimo Colonna adorning the walls and subtle aesthetic references to nearby Ybor, a Latin Quarter once considered the cigar capital of the world, which nods to Tampa’s reinvigorated creative spirit.
Standout Features: When not recharging in the 97 spacious rooms fitted with plush Moroccan rugs by Blessed, leather Luteca lounge chairs, Sonos speakers, and full-size kitchens stocked with La Colombe coffee, guests can explore Tampa through the hotel’s bike-share program or community running group. They can also lounge on the seventh-floor rooftop pool deck, the city’s largest, where picturesque downtown views and idyllic cabanas adorned with sheers provide welcome respite. Over 30,000 square feet of amenities are at your disposal, including an entertainment lounge, state-of-the-art workout facilities, and coworking spaces with private conference rooms. Thanks to Method Co.’s lifestyle programming (swimming lessons, cooking demonstrations, wine tastings, live acoustic sets), a relaxed and friendly vibe reigns.