Tata CLiQ Luxury partners with the online grocery platform BigBasket to launch a luxury fine grocery store
New Delhi, Jan. 4 (PTI) Tata CLiQ Luxury, a luxury lifestyle platform owned by Tata, has partnered with the group-backed online grocery platform BigBasket to launch a luxury gourmet store. The new luxury gourmet boutique is on the Tata CLiQ Luxury platform, according to a joint press release from the two e-merchants.
“Through this unique collaboration, Tata CLiQ Luxury is building a world-class, differentiated and experiential gourmet store for consumers who appreciate the finer things in life and seek an exclusive selection of luxury gourmet products,” he said. .
The platform offers a curated selection of products from a wide assortment of leading global and Indian luxury food brands and categories in certain commodity and specialty categories.
This has been rolled out in Mumbai, and in the coming months the platform will expand its reach for the gourmet store to cities like New Delhi, Bangalore and other metropolitan cities.
The assortment on the platform currently includes cereals, chocolates, cookies, drinks, cooking oils, dried fruits, sauces, spreads, dips, pasta, soups, noodles, baking ingredients and more from premium and luxury gourmet brands.
Gitanjali Saxena, Commercial Manager of Tata CLiQ Luxury (Global Luxury), said: “We are delighted to launch the luxury gourmet boutique on Tata CLiQ Luxury in partnership with BigBasket. Food lovers look forward to a holistic shopping experience and increasingly shop online.
Saxena added that this has encouraged the company to launch a dedicated store that offers a diverse selection of the best international and Indian food brands, curated with the utmost attention to quality.
Vishal Das, BigBasket Group Category Manager, said: “In addition to showcasing the breadth and quality of BigBasket’s gastronomic range, this platform will also provide an opportunity to meet the ever-changing needs of the fashion industry. life of the modern Indian consumer. ”
In May 2021, Tata Group acquired a controlling stake in online grocery seller BigBasket for an undisclosed amount. PTI KRH HRS hours