Red Roof® celebrates women-owned hotels at the 4th Annual Leadership Forum for Women Entrepreneurs and provides inspiration, support and tools for continued advancement
Additionally, Red Roof’s statistics reflect the fact that women continue to grow in leadership positions, as there has been a 20% increase in the number of female leaders at Red Roof over the past three years. Fueled by the vision and passion of Red Roof’s Chief Marketing Officer Marina MacDonaldRed Roof has been the industry leader in bringing women together to collaborate, educate, and provide the tools and ideas to help drive continued growth and support.
“The past two years have been difficult, especially for women, and the impact of the pandemic on travel and hospitality has exacerbated the pressure felt by women in our industry. As women juggle work and family life, work really doesn’t exist. Rather, there are work/life choices that women are forced to make every day,” says Marina MacDonald, Chief Marketing Officer, Red Roof. “I designed this hybrid professional/personal event to help our attendees further develop their business and leadership skills, as well as the tools to take better care of themselves, so that we not only help develop women more successful and happier entrepreneurs, but will also encourage us to develop lasting habits that will lead to a lifetime of success.”
This year, the Forum welcomed more than 100 women in attendance over two days, including Red Roof franchise owners, industry leaders and corporate team members, all looking to collaborate and support each other to overcome obstacles to success. During the Forum, attendees had the opportunity to network, learn from and support each other, and hear from inspiring experts and industry leaders – including Dr. Lalia RachFounder and Partner, Rach Enterprises; Mary Beth CutshallFounder and Managing Partner, Amara Capital; Regan WalshManaging Director of Renegade, Renegade Global; Laura Lee Blake, President and CEO, Asian American Hotel Owners Association – who shared their journeys and challenges in reaching the highest levels in their fields, and shared advice on how to break glass ceilings. Breakout sessions included topics such as side hustle, which has become increasingly popular since the pandemic, characteristics of successful women, tips on public speaking and networking, and power. and the enrichment of giving back through community engagement. Top tips for the advancement of women included the following tips:
- Be heard. Have a voice.
- Be authentic and be YOU.
- Be fearless, bold and courageous. Take risks.
- Everything succeeds with confidence.
- Stay true to your Values, Vision and Passion.
- Be comfortable being uncomfortable.
Recent research shows that the hospitality industry is slowly moving towards women in leadership positions, and the statistics paint a picture of more diversity in the future. According to the 2022 report of the Castell project “Women in Hospitality Industry Leadership”, women are gaining leadership in hospitality companies at the highest levels (CEO, President, Founder). In fact, although still skewed, women now hold a leadership position for every 10.3 men, an improvement from 1 to 11.2 in 2019. At the manager and director levels, women now hold 1 in 2 positions in reception and 1 out of 6 at the post of VP/ Level SVP/EVP. However, there is still work to be done.
Red Roof will continue to lead the industry in supporting women by fostering networking and providing the opportunities and tools needed to reach the highest levels in the hospitality industry.
About Red Roof®
Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistent, high-quality experience at an affordable price. With locations coast-to-coast, Red Roof has over 670 properties and over 60,000 rooms in the United States and has expanded internationally to Brazil and Japan. Whether business or leisure, short stay or long stay, in the heart of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a great price. Red Roof is pet-friendly, as one well-behaved pet is welcome per room, nationwide, at no additional charge*. Ranging from economy to midscale, the Red Roof brand portfolio includes: Red Roof Inn® and Red Roof PLUS+®, allowing guests to rest easy. Spend Less.® with upgraded amenities at a great price; HomeTowne Studios by Red Roof®, offering guests A Brand New Way to Extended Stay®; and The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love™. Red Roof provides franchisees with authentic relationships. Real Results.® – a unique owner-operator experience that establishes common ground with franchisees. To join Red Roof’s industry-leading loyalty program, RediRewards®, or to make reservations, visit redroof.com, call 800.RED.ROOF, or download Red Roof’s free app available for iOS and Android.
*One well-behaved pet (i.e. cat or dog) is welcome per room. To verify a hotel’s pet policy, please view the hotel’s information online at redroof.com or by contacting the hotel directly.
SOURCE Red Roof