Petra increases the number of premium brands following its acquisition
PETALING JAYA: Petra Riyaz, a diversified group that recently acquired a 51.5% stake in Riyaz Hotels & Resorts, will now own the brand of a range of upscale and luxury hotel brands focused on the lifestyle.
The company’s brands include The Riyaz, dash, The Pure, Altara and Tan’Yaa, he said in a statement.
The value of hotels and resorts combined is close to RM300 million.
“Petra Riyaz is already working on the expansion of its various hotel brands, despite these uncertain times created by the pandemic,” said General Manager Datuk Seri Shaheen Shah Sidek (photo).
“I am very happy to have found the best people to execute the expansion of Petra Riyaz,” he added.
Petra Riyaz said she will operate several branded resorts, including the five-star luxury The Riyaz Lavanya Resort & Villas and the dash Resort in Langkawi; the Dash Box and Tan’Yaa hotels in Cyberjaya; the dash Hotel Seminyak in Bali, Indonesia; and the Altara Suites by Riyaz in Danang, Vietnam.
The company said new resorts are planned in Malaysia, Vietnam and the Maldives. Dash Hotel KLCC is expected to open in early 2023, while the group is also expanding its dash brand presence to Desaru in Johor Bahru, Penang and the Maldives, he said.
Petra Group Chairman and CEO Datuk (Dr) Vinod Sekhar believes that a recovery in the tourism sector is imminent.
“As soon as the pandemic is brought under control and vaccination is widespread, people will need a break, families will want to go on vacation together, and businesses will use hotels to reconnect and reinvigorate their vision. We will be ready to deliver unique and memorable experiences to everyone through our various hotel brands, ”he said.
“I believe we have an experienced team within Petra Riyaz that is geared towards impeccable service delivery, technological innovations and attention to detail to deliver a unique and positive hotel experience to our guests.
“Most importantly, we want the local tourism industry to thrive again and provide much needed jobs and income for the many people who depend on the sector for their survival.
“On that note, we will do our part to ensure that there is no cut-back of staff at any of the hotels despite the borders being closed for as long as possible. In this matter, the government and governments have a essential role, ”Vinod said. mentionned.