MGM changes its rewards program, emphasizes non-gaming benefits
MGM Resorts International is revamping its loyalty program with a focus on rewarding customers for non-gaming equipment at its casinos.
Representatives for the company announced Thursday that it is maintaining its five-tier rewards program, which will be known as MGM Rewards. Changes to the program will take effect on February 1.
“MGM Rewards was developed as a result of customer feedback and now offers more ways to earn, more ways to redeem and more exclusive benefits in more than 20 MGM Resorts destinations nationwide,” said said Anil Mansukhani, vice president of loyalty at MGM Resorts. marketing.
As part of the modified program, MGM will maintain its Sapphire, Pearl, Gold, Platinum and Black levels.
As part of the Sapphire tier, issued to those who accumulate up to 19,999 credits – up from 24,999 – participants can earn points when playing, dining and staying at MGM Rewards destinations. They also enjoy discounts on shows and are guaranteed the lowest rates available when booking direct.
The Pearl level, at 25,000 credits, offers Sapphire benefits as well as invitations to events, tournaments and promotions reserved for members; free self-parking at resorts; and free tickets to select MGM Rewards concerts.
The Gold level, at 75,000 credits, offers the Pearl benefits as well as the waiver of resort fees for up to two rooms; a $ 100 success dinner; and free room upgrades at check-in.
The Platinum level, at 200,000 credits, offers Gold benefits as well as an air travel credit of up to $ 600; a $ 200 success dinner; and a free annual cruise on Royal Caribbean or Celebrity Cruises.
The Black level, granted by invitation, offers Platinum benefits as well as an air travel credit of up to $ 1,200; a $ 500 success dinner; and free transportation to the resort from the nearest airport.
In addition to earning credits for meals, entertainment and hotel stays, players earn “Slot Dollars” for slots and table games that can be used for resort transactions.
The rewards are at stake across MGM Resorts’ portfolio of luxury properties in the United States, including Bellagio, Aria, MGM Grand and Mandalay Bay in Las Vegas; Borgata in Atlantic City; Beau Rivage in Mississippi; and MGM National Harbor in Maryland.