Luxury automaker Rolls-Royce to go all-electric by 2030
BERLIN: Rolls-Royce will only produce electric cars by 2030, the luxury automaker said on Wednesday, joining other premium brands such as Volkswagen’s Bentley and Jaguar’s Land Rover.
The BMW-owned brand said in a statement that its first fully electric car, named “Specter”, will hit the market in the fourth quarter of 2023, with testing scheduled to begin soon.
“With this new product, we are setting our benchmarks for the full electrification of our entire product portfolio by 2030,” said Torsten Muller-Otvos, CEO of Rolls-Royce, based in the south of England. .
“Until then, Rolls-Royce will no longer be in the business of producing or selling internal combustion engine products,” added Muller-Otvos.
BMW has not set a deadline for production of fossil-fueled cars, but has set itself a target of 50% electric vehicle production by 2030, but its subsidiary Mini said in March that it would pass. all-electric by the end of the decade.
The Jaguar brand of Jaguar Land Rover of Tata Motors will go all-electric by 2025, the luxury unit of Volkswagen AG Bentley Motors by 2030 and the manufacturer Mercedes Benz Daimler by the same year, if the conditions of the market allow it.