Lexus drive signature embodies progressive luxury standards
Lexus has constantly improved the vital link between man and machine, but a giant leap in this endeavor has resulted in the creation of the Lexus Driving Signature. CONTRIBUTED PHOTO
LEXUS believes that creating new standards of luxury is not just about adding more amenities, features and technology. The main objective is not only to produce progressive luxury that welcomes and cares for the occupants of the vehicle and anticipates their needs, but also to make the driver feel fully connected to the car.
Over the years, Lexus has constantly improved the vital link between man and machine, but a giant leap forward in this endeavor has resulted in the creation of the Lexus Driving Signature (LDS).
Creating the LDS was a task given to the brand’s chief engineers, who then used the Shimoyama Technical Center’s test track – where the world’s toughest and toughest roads were recreated – to fine-tune every aspect of the character of the SI.
“What we had above all in mind when developing the new IS was to make it a car that excelled in communicating with the driver and, as a car with a lot of latitude to do so, n ‘would never fail to do so, regardless of road conditions or driver status,’ says Naoki Kobayashi, chief engineer of Lexus International.
“With the aim of pursuing driving pleasure and based on the philosophy that ‘the roads make the cars’, we have brought the new IS to life by driving it hard in harsh environments, including at the technical center of Shimoyama, which opened in 2019,” said Takumi Yoshiaki Ito of Lexus International.
The perfect synthesis of form and function, the Lexus IS is designed to exhilarate.
Along with the latest Lexus Safety System, these advancements are part of Lexus’ ongoing efforts to prevent road accidents and fatalities, to reduce driver burden and to develop driver assistance systems that deliver a more natural and safer driving.
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