Hilton plans for growth in the Americas
As strong leisure demand and increased business travel both at home and abroad drive the recovery of the hospitality industry, Hilton continued to expand its global presence, achieving net unit growth of 7% in the second trimester. More than half of Hilton’s total global pipeline is in the Americas, with nearly 1,500 properties in development in addition to more than 5,600 properties open.
“Hilton’s growth has remained strong throughout the pandemic,” said Kevin Jacobs, CFO / President, Global Development. “Globally, our owners continue to see long-term value and return Hilton offerings, as evidenced by the exciting development activity we have recently seen.
The second quarter saw the milestone opening of the 200th Tru by Hilton, just five years after its launch, followed by the July opening of the 500th Home2 Suites by Hilton, which currently has the largest pipeline in North America, according to the company. . In addition to its first property in Washington, DC, Motto by Hilton opened its second location, Motto by Hilton Philadelphia Rittenhouse Square, and Canopy by Hilton Portland Waterfront marked the first Hilton lifestyle brand hotel in New England. .
In July, Hilton opened its first hotel under the Signia by Hilton brand, Signia by Hilton Orlando Bonnet Creek, renamed from a Hilton Hotels & Resorts property. Hilton also opened the brand’s first newly built hotel in Atlanta.
Beyond its recent opening at Resorts World Las Vegas, Conrad Hotels & Resorts continues to expand its presence on the West Coast. The brand recently announced its California debut with the signing of Conrad Los Angeles slated to open in 2022. The hotel is part of Related Companies’ mixed-use development, The Grand LA, designed by Frank Gehry and located in the downtown Los Angeles.
In addition to these highlights, Hilton has experienced significant growth in key leisure destinations including Las Vegas and various markets in Florida and Mexico.
Expansion in the United States
Hilton achieved unprecedented growth in Nevada with over 60% year-over-year growth in the state, totaling 44 Hilton-branded hotels with more than 14,000 rooms as of June 30. Number one is Las Vegas, where Hilton has almost doubled. its presence in the market for the past three years and is the only US destination home to Hilton’s three luxury brands.
With more than 30 hotels and 11,000 rooms expected to hit the market by the end of 2021, the company’s growing footprint in Las Vegas includes a diverse hotel offering and signature Hilton hospitality across 12 brands, leveraging its legacy in the iconic city and supporting the continued recovery of traveling. At the helm is the recent opening of Resorts World Las Vegas, the largest multi-brand transaction in Hilton history and its largest property in the world. It features 3,500 guest rooms and suites from three premium Hilton brands, including the world’s largest Conrad Hotels & Resorts property, one of LXR Hotels & Resorts’ premier US properties, and a renowned Hilton Hotels & Resorts hotel.
Earlier this year, Hilton also added Virgin Hotels Las Vegas, Curio Collection by Hilton to its Las Vegas offering and has a resort with over 1,500 rooms and suites, an exclusive spa, 15 separate dining outlets, several state-of-the-art entertainment venues and -casino.
With its eyes on the southeast, Hilton saw Florida as a target market for advancement, which offers a variety of travel destinations to its guests, including beach resorts and urban downtown areas. Hilton’s diverse portfolio of brands continued to drive the market, capturing both new development projects and conversions. As of June 30, Hilton had 440 hotels with nearly 70,000 rooms in the state.
Recent Florida openings include Hilton Aventura Miami, Hotel Melby Downtown Melbourne, Tapestry Collection by Hilton, Hilton Garden Inn St. Pete Beach, and Home2 Suites by Hilton Fort Myers Airport.
Hilton plans to open more than 20 new hotels in Florida over the next 12 months. The Ray Hotel Delray Beach, Curio Collection by Hilton, which opened on September 1, features 141 guest rooms and an environmentally focused design with living walls, a floating forest on the roof, and a LEED certified building. Gold. Beyond 2021, Hilton will also expand its luxury footprint in the Sunshine State with the opening of the 430-room Conrad Orlando and the Waldorf Astoria Hotel and Residences Miami. Designed by architect Carlos Ott and measuring nearly 1,100 feet, Waldorf Astoria Miami will be the tallest building in Florida, according to the company.
Expansion in Latin America
Hilton is deeply committed to expanding in the Caribbean and Latin America region, particularly Mexico, where it has more than 70 hotels open and more than 30 properties under development.
The upcoming opening of Conrad Tulum at the end of 2021 will be the first flag of Conrad Hotels & Resorts in the Quintana Roo region. Blending a rich Mexican heritage with refined sophistication, the Waldorf Astoria Cancun will also open its doors to discerning guests in 2022. Additionally, Hilton continued to expand into the all-inclusive category in Mexico, opening the Yucatan Resort Playa Del Carmen , Tapestry Collection by Hilton, the first all-inclusive resort of Tapestry Collection, and most recently the Hilton Vallarta Riviera All-Inclusive Resort. Later this year, Hilton Cancun, an all-inclusive resort, is slated to debut on 100 acres of the Mayan Coast with 715 rooms and 12 unique dining experiences.
Hilton properties in this premier travel destination also include Hampton by Hilton Aguascalientes Downtown, which offers quality accommodations in central Mexico. Motto by Hilton and Tru by Hilton are set to debut in Mexico with several openings in 2022 and 2023, including Motto by Hilton Tulum, Motto by Hilton Guadalajara Centro Historico and Tru by Hilton Monterrey Fundidora.