Group Five West of Little Rock has added the Beyond Cotton Boutique of Little Rock as a customer, taking control of the overall marketing strategy and messaging of the high-end clothing store, the marketing agency said in a statement. Press.

The downtown business will also build brand awareness of Beyond Cotton across all mediums and redesign and manage Beyond Cotton’s Shopify website, digital advertising campaign, social media posts, support services. by email and print.

Susan Parke, owner of Beyond Cotton at 11220 N. Rodney Parham Road, called Group Five West “perfectly suited” for her store, which says it targets discerning customers looking for modern clothing beyond the big. public. “When I went for marketing assistance, I looked for a professional team that understood retail, fashion and could deliver results,” said Parke, praising Group Five’s “deep understanding of retail marketing. West combined with the agency’s background “.

Lisa Hemme, President of Group Five West, said her company is delighted to welcome Beyond Cotton as a high-end retail customer. “Susan and her team provide a unique and personalized experience for each of their clients,” said Hemme. “That, combined with extensive experience buying from designers around the world, sets them apart. “

Group Five West has been a full-service marketing and advertising agency in downtown Little Rock for over 50 years.