Agency launches new franchise in North Atlanta
Luxury brokerage The agency has entered the state of Georgia with a new franchise office in North Atlanta, the company announced Wednesday.
The new franchise located in Alpharetta, a city in the Atlanta metropolitan area, is the company’s 36th franchise to date and will be led by managing partners Chad Lagomarsino and Jeff Beal. Beal will also serve as the bureau’s official broker. Both agents join The Agency from Compass.
“We are excited to bring The Agency brand to the state of Georgia and enter the highly sought-after North Atlanta market,” The Agency CEO and Founder Mauricio Umansky said in a statement. “The combined impressive career achievement and industry experience of Jeff Beal and Chad Lagomarsino make them the perfect pair to launch the Agency’s global network and cutting-edge solutions in this burgeoning Southern market.”
The Agency has been in tears with the addition of new franchise offices lately, having added 11 new franchises in 2022 so far, including the Alpharetta office. Most recently, the company announced a new franchise – and the brokerage firm’s first foray into Europe – in the Netherlands.
“We’re thrilled to have Chad and Jeff leading the charge in North Atlanta as we look forward to bringing our brand to Georgia,” Jim Ramsay, executive vice president of franchise sales at The Agency, said in a statement. communicated. “Chad and Jeff are true authorities in this industry and with them at the helm, the Atlanta area will usher in a new era of luxury real estate.”
Born and raised in Atlanta, Beal has spent the past 10 years becoming an expert in the local market and cultivating his skills in the luxury space by becoming a Certified Foreign Investor Specialist and Luxury Real Estate Specialist. Prior to his real estate career, Beal was a market consultant for over 20 years and worked with high-end brands such as Mercedes-Benz, Ferrari and McLaren. During this period, he also developed close relationships with luxury customers who purchased products from these companies.
“As Atlanta’s real estate market continues to thrive more than ever, we look forward to bringing the Agency’s industry-leading approach to our market,” Beal said in a statement. “No other brokerage offers the unparalleled marketing power, tools and technology that the Agency is known for, not to mention the level of service and solutions offered to agents and their clients. We’re excited for what’s to come and look forward to raising the bar for our industry here in North Atlanta.
Lagomarsino has worked in Atlanta real estate for over 25 years and has made hundreds of millions of dollars in sales during his career. During this time he was named Realtor of the Year and Commercial Realtor of the Year by the Northeast Atlanta Metro Association of Realtors (NAMAR) and was consistently one of the top producers in the area.
“I am honored to be a brand steward for The Agency as we bring this luxury brokerage boutique and its highly collaborative culture to North Atlanta,” Lagomarsino said in a statement. “The agency is revolutionizing real estate with its revolutionary approach, concierge services, creative marketing and broad global reach. I am confident in our mission to provide the best experience for our agents and clients and look forward to showing the power of the Agency in our market.
The franchise’s new office is located at 8000 Avalon Boulevard, Suite 214 in Alpharetta.
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