“A new era for Mövenpick”: Accor will deploy more than 400 smart tech hotels in China
Accor has signed a master franchise agreement with Sunmei Digital Intelligence Group to launch and grow the Mövenpick brand in China – an agreement that will see more than 400 Mövenpick by Accor smart hotels deployed across the country.
As an exclusive strategic partner of Accor, Sunmei will lead an aggressive expansion of Mövenpick by Accor in China which will begin with the opening of the first hotel in the coastal city of Qingdao, in the eastern province of Shandong, next year.
“We are delighted to partner with Sunmei Digital Intelligence Group, as a key strategic partner to grow and expand the Mövenpick brand with fully smart and sustainable hotels across China,” said Accor Greater China CEO Gary Rosen.
“Together with Sunmei, we look forward to advancing Mövenpick’s growth, building on the exceptionally strong development momentum Accor is enjoying in the Chinese market.”
By creating franchise opportunities for the new Mövenpick by Accor in cities and destinations across China, the brand will be able to scale rapidly, with the development of fully serviced hotels, resorts and extended stay properties smart technologies such as facial recognition for quick control. – interior and secure access to the rooms; as well as custom controls for energy efficiency.
“The collaboration with Accor marks a key milestone for Sunmei and is fully in line with our group’s development strategy,” said Ma Yingyao, Chairman of Sunmei Digital Intelligence Group.
“This key partnership represents our launch into the upscale hospitality industry and will usher in a new growth curve for the sustainability of our business over the long term.”
Based on Mövenpick brand characteristics and Swiss heritage, Mövenpick by Accor will offer a China-specific brand adaptation tailored to the interests, tastes, culture and preferences of Chinese customers.
A highlight of the brand’s offering will be My Mövenpick Marketplace – a dynamic marketplace concept in the lobby of each hotel where guests and local residents can socialize, dine, work, learn and relax.
“The Mövenpick by Accor hotels in China mark the start of a new era for the Mövenpick brand,” said Rosen.
“The combined expertise of Sunmei and Accor gives us a great advantage as we bring the master franchise model to the premium segment with cutting-edge technology and an eco-friendly mindset.
“We believe there is no better way to recognize Mövenpick’s outstanding achievements as a brand, its history and its dedication to its customers, than by laying the foundations for a bright future in China.”